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In the client consultation, you should be able to understand what their needs are for social media and how you can help them. Oftentimes, clients will recognize that they need help in social media managementbut are unable to describe why they need it or what their goals are for using social media.
Essentially, everything that goes here is what you will do for your client.
This is the biggest part of the proposal and can be broken into smaller pieces. For social media proposals, work can often include any of the below: Which networks are you going to be monitoring and how often will you be posting? If a posting approval process is needed, then be sure to outline what that would look like.
Content creation and curation: This can include creating a social media content calendartaking photographs and keeping a pulse on industry news. Be sure to note which keyword s you will be tracking.
How often will you be reporting on analytics and what will you be tracking? Social media management details: When will you be available to engage on social media? How much time will you be dedicating to the client? Andy Bishop, President at marketing agency Thin Pig Media recommended clarifying the number of hours of work a client is receiving.
It is important to set clear expectations to avoid issues in the future and also to let the customer know what they are getting. Not only do we offer easy keyword monitoring, but our reports come presentation-ready and can be exported at a click of a button.
Proof of Work Why should you be the one to work with this client and not your competitor? What makes you stand out from all the others? Chances are that the client is receiving multiple proposals for the same project. This is where you demonstrate how your experience would fit into their needs.
This tells a client why they should hire you for their job. Terms of Agreement This is the nitty-gritty of the proposal. The section should clearly communicate how you work and what the contract terms would be.
It can include important items like: To avoid limbo and a continual back-and-forth between you and the client, write down what happens after the proposal is sent. Will you be following up after a certain number of days? Does the client have a chance to ask for revisions on the proposal?
While these are major components of a social media proposal, there are countless other ways of writing a proposal. Some agencies like to include an expiration date on their proposals along with a copyright notice.
A proposal for a small business would look remarkably different from a proposal for a multi-million dollar company. For others, you may need to make an in-person presentation. Just like when you write and design a resume, make sure your proposal is easy to read for the client.
With all of this in mind, you should be able to create your own social media proposal template. Services like Canva have presentation-ready templates that can be adapted for a proposal.
Having a template will make new proposals easier for you, leaving you to focus on writing the details.We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis.
Hopefully by the end of this article, you’ll be able to write your own or make tweaks to an existing template. Where Does a Social Media Proposal Fit into Your Workflow?
The proposal is part of your sales process. When asking for a donation, gifts-in-kind, or services from a corporation, write a request spelling out exactly what you need.
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