Enter your email to reset your password Or sign up using: You may not be paying it much attention, but visitors to your site are.
You give your customers a look into who you are, who your company is, and you build the trust they need to move forward with your business.
Below are five best practices to keep in mind when crafting your About Us page. The funny ones, the proud ones, the ones that make you wince looking back at them. Pick a story that you think captures the essence of your business and what it represents and then use your About Us page to tell it to your customers.
Maybe it was the day you first opened the business. Maybe it was your third anniversary when you looked around at what you had created.
Avoid writing down your whole company history or regurgitating your company mantra. Instead, use your About Us page to tell a story that introduces customers to your business, displays your values and, most importantly, captures their attention and makes them want to learn more. Potential customers want to know why they should trust you with their business.
Why should a potential customer trust you with their business?
This is your chance to let them peek behind the curtain and see what your team looks like. Get personal by including pictures of yourself, your real staff no stock photosthe outside of your establishment, the office dog, etc. I mean to convey what kind of a business you are and what they can expect from their experience with you.
What sets you apart from everyone else? It may also mean linking to interior content that highlight content or views you think are important. Tell them how to get to know you better Provide links to other places you reside on the Web, be it a Twitter account, Facebook account, or a link to another social media forum.
As consumers, we like checking out how a company responds on Twitter or how they use Facebook to help us make judgments about what type of business they are.
Those are the five things I look for when evaluating a business or personal About page. What trust cues do you look for?The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business. As users discover your brand, they need to .
A small business' ‘About Us’ page is often your first chance to make an impression: here are six tips on how to get yours right. Don't bore us – get to the chorus! (Berry Gordy) About us pages have been around since the dawn of the Web, which can mean they get taken for granted.
How to Write a Killer “About Us” Page Your About Us page is a good place to include your email sign-up form.
After your visitors have read all about you, let’s hope they like you and want to keep hearing from you. Don’t be afraid to show your personality on your About Us page. For the right business, even a little humor could be. According to the website E-commerce for Small Business, you should write your About Us page from a “storytelling perspective rather than using bullet points or a resume-style.
Storytelling helps add context to the goals and mission of your online store, and makes the copy more enjoyable and interesting to read.”. For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write.
It's a shame because analytics often shows the page as one of the most frequented on any website. Aug 31, · The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business.
As users discover your brand, they need to Author: Alexander Kesler.